This article speaks of the importance of communicating about the reputation of schools in the community. Staying true to the shared values in a school and community is often a challenge and communicating these values through the school’s story can often help to maintain that reputation.Source:
Jill Berkowitz and Ann Meyers, Education Week, March 13, 2016Description:
Teachers are known within their community. Reputations are built child to child, parent to parent, event to event. All of us know taxpayers who advocate for public employees to live in the districts and communities where they work…. In a majority of cases, teachers are part of the school community long before the leaders arrive, and remain long after leaders move on. But it is the responsibility of the school and district leaders, no matter the length of time in the district, to clarify, define or redefine the narrative, to create the lingering perception, and to influence the reputation of the school(s) in the community.
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